Character
We open our arms to everybody. Without judgement we happily serve our guests what it is they desire. Although we’re sincere in our love for coffee and hospitality we’re also trying not to be too serious about life. Having fun and making jokes is a part of our nature.
Atmosphere
The Coffee Virus is an informal venue for everybody. Although we handle high quality coffee you won’t see any highbrow attitude from us. By keep asking questions we try to get an ever increasing understanding of our guests and their likes and dislikes. We serve as a second living room for our guests where they feel as save and sound as at home.
Language
We talk and write in simple accessible tones about complex matters like speciality coffee. We are happy and snappy whenever possible, all the while trying to evoke positive reactions from our guests by formulating prickling questions.
Purpose
The main purpose of our tone of voice is to translate our mission into action. We want to make the whole world into our comfortable living room, where everybody can have that coffee that is just right while feeling connected to fellow human beings.